The Ad Contrarian: Advertising And The Future Of Apple

“Here are some clues to look for in Apple’s advertising that will indicate that dull hands are grabbing at the wheel:

  1. Creeping Brandism

  2. Agency change

  3. The Tortured Logic of Account Planning

  4. Complications

  5. Media

If you start seeing any of these signs coming out of Cupertino, sell your shares.”